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We are passionate
about equity
We are on a mission to help not-for-profits build equity into organizations, systems, and communities.
Our story
Connect2Knowledge (C2K) started in 2017 with a simple belief: not-for-profits can make a real difference. Over the years, our admiration has only grown for the incredible effort that not-for-profits put into creating a more equitable future. But we also recognize that there’s still much more to be done—and we’re committed to being part of that ongoing journey.
Our work is guided by three principles.
Achieving equity starts with each of us. Though our roles may differ, our commitment is the same: ensuring an equitable workplace for all. We hold ourselves accountable through honest conversations about our work, communication, and impact. When outcomes don’t match our intentions, we address issues openly and constructively.This commitment extends to our clients, where we emphasize shared ownership of equity goals, making them tangible for every staff member to help build a better tomorrow.
Strong, authentic relationships are the cornerstone of effective equity work. Navigating the ups and downs of this journey requires a team that connects genuinely and shares openly. We prioritize creating space for honest conversations about our experiences, fostering mutual support and understanding. Connection also means embracing diverse perspectives. When working with clients, we bridge different viewpoints to deepen team connections and strengthen relationships with partners and interested parties.
Equity work isn’t a straight path—it’s an ongoing journey of experimentation and growth. At C2K, we encourage trying new approaches, taking risks, and adapting as we learn. This cycle of trying, failing, learning, and repeating is deeply embedded in our team meetings and client work. But this process doesn’t happen automatically; it requires trust. We know that everyone will make mistakes along the way, and that’s okay. With trust, we create a supportive environment where mistakes become opportunities for collective learning and growth.
What we believe in
Outcome orientation
We focus on results. While intentions and effort matter, our goal is to create tangible improvements that build a better tomorrow.
Embrace change
We welcome evolution, understanding that adaptability is key to navigating the ever-shifting landscape of equity work.
Co-creation
We believe in collaborative efforts, ensuring all voices are heard and integrated to craft solutions that resonate with everyone.
Humility
We approach our work with an open heart and mind, always ready to listen, learn, and honour the expertise and experiences of others.
Our team
We are a team of thinkers, problem solvers and change makers.
Natalie is a highly adaptable and values-oriented professional who has been working with not-for-profits for over a decade. She is passionate about all things equity and founded C2K with the humble hope of contributing to a better world. When she's not serving clients or teaching gender studies, you will find her enjoying the outdoors.
Christine is a veteran administrator, entrepreneur, and artist that has focused on maintaining financial and organizational excellence in the non profit sector. As the project and admin coordinator at C2K she is responsible for client experience, success and optimizing the management of client projects. She is a strong advocate for de-stigmatization around mental health issues.
As a project coordinator, Blue contributes to a wide variety of projects. She has a degree in music from the University of Ottawa. Blue is passionate about advocating for queer and trans communities, in particular marginalized and racialized people, in a respectful and responsible way.